

Power of Nature, Inc. is the Founding Partner of VBUSA Alliance and co-creator of the groundbreaking "KEEP ROLLING" marketing campaign. Through this innovative partnership, Power of Nature, Inc. donates 20% of all Rapid Relief Plus sales from participating truck stops directly to our Strong By Nature program.
This sustainable funding model creates a powerful win-win-win:
Veterans receive free wellness education and community support through Strong By Nature
Truck stops offer valuable wellness experiences that build customer loyalty
Truck drivers (many of whom are veterans) access natural pain relief solutions while supporting their fellow veterans
The Keep Rolling campaign brings free Pain Free Pathways wellness experiences to veteran truck drivers at participating truck stops nationwide. These 15-20 minute sessions offer:
Immediate natural pain relief techniques
Mobility and flexibility demonstrations
Education on reducing pharmaceutical dependence
Connection to VBUSA Alliance resources and community
Every Rapid Relief Plus product sold at these locations generates funding for our programs—creating a sustainable model that serves veterans while empowering them to take control of their health.

41% of veterans suffer from chronic pain, yet the average wait time for a VA appointment is over 40 days. Many working-class veterans in physically demanding careers—construction workers, truck drivers, warehouse employees, first responders—cannot afford to wait. They need solutions now.
VBUSA Alliance fills this critical gap by providing immediate, evidence-based holistic wellness education that empowers veterans to start healing today—no wait times, no bureaucracy, no barriers.
Strong By Nature is our flagship movement that serves veterans through:
1. Warriors Blueprint - Comprehensive wellness guide
(click here for free download)
2. Warrior's Villages - In-person wellness sessions and community events
4.Keep Rolling Campaign - Truck stop wellness experiences
(in partnership with Power of Nature, Inc.)
THESE PROGRAMS ARE:
Free to Veterans
Evidence-based and aligned with VHA Directive 1137
Holistic - addressing physical and mental, wellness
Accessible - no wait times, no eligibility requirements
Exclusive "Founding Partner" designation
(limited to 3 partners)
Logo placement on 1,000,000 Warriors Blueprint guides distributed nationwide
Title sponsor of 30 Warrior's Village Events
(naming rights)
Co-branded content and joint press releases
Quarterly impact reports with measurable outcomes
Recognition at all VBUSA Alliance events
Employee engagement opportunities
(volunteer days, wellness workshops)
Other customized benefits

"National Champion" designation
Logo placement on 500,000 Warriors Blueprint guides
Title sponsor of 12 Warrior's Village Events
(naming rights)
Co-branded content and joint press releases
Bi-annual impact reports with measurable outcomes
Recognition at sponsred events
Employee engagement opportunities
(volunteer days, wellness workshops)
Other customized benefits

"Community Advocate" designation
Logo placement on Warriors Blueprint in your community
Title sponsor of 1 Warrior's Village Event
Recognition at local Warrior's Village Events
Annual impact report
Other customized benefits

"Program Supporter" designation
Recognition at events
Annual impact report
Other customized benefits

Cause marketing (like our Keep Rolling campaign with Power of Nature, Inc.)
Employee giving programs
Product donations (wellness products, technology, event supplies)
In-kind services (marketing, legal, accounting, event support)
Regional partnerships (sponsor programs in specific states or communities)
